New Arrivals
T&C x Alfred's APT
“Forging a throughline from Mermaid Beach to Pearl City, Alfred’s APT x T&C Surf is all about a feeling that never fades."
Stoked Since 1971
In 1971, with limited capital and limitless stoke, Craig Sugihara founded the Town & Country Surf Shop. The beginnings of this venture were humble - an old barbershop in Pearl City Hawaii served as the original storefront.
The "Town & Country" name reflected the shop's position half between the two epicenters of surf on Oahu - Town (Waikiki) and Country (Oahu's North Shore).
Craig Sugihara, President and Founder, pictured in the original Town & Country Surf Shop, 1971.